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Academic Journal

GIFTS OF THE NEURO-MAGI.

Subjects: NEUROMARKETING; MARKETING; MARKETING strategy

  • Source: Marketing Research; Spring2012, Vol. 24 Issue 3, p10-15, 6p, 1 Illustration

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Academic Journal

HOW INFORMATIVE IS YOUR SEGMENTATION?

Subjects: MARKET segmentation; CONSUMER behavior; CLASS analysis

  • Source: Marketing Research; Winter2010, Vol. 22 Issue 4, p9-13, 5p, 3 Graphs

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Academic Journal

The Ascent of Dan.

Subjects: MARKETING research; PUBLIC opinion; CONSUMER behaviorDA Vinci Code, The (Book)BROWN, Dan, 1964-

  • Source: Marketing Research; Summer2006, Vol. 18 Issue 2, p32-37, 6p, 1 Illustration

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Academic Journal

Branding Unmasked.

Subjects: BRAND name products; CONSUMER behavior; MARKETING

  • Source: Marketing Research; Fall2005, Vol. 17 Issue 3, p24-29, 5p, 2 Diagrams, 1 Chart, 1 Graph

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Academic Journal

Don't Touch That Dial!

Subjects: ADVERTISING; CONSUMER psychology; CONSUMER behavior

  • Source: Marketing Research; Spring2004, Vol. 16 Issue 1, p22-27, 6p, 3 Color Photographs, 4 Charts

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Academic Journal

dual considerations.

Subjects: CONSUMER behavior; PURCHASING; MARKETING

  • Source: Marketing Research; Winter2003, Vol. 15 Issue 4, p8-13, 5p, 2 Color Photographs, 3 Charts

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Academic Journal

The Hard Impact of the Soft Touch.

Subjects: MARKETING; CONSUMER behavior; MARKETING research

  • Source: Marketing Research; Summer2003, Vol. 15 Issue 2, p22-27, 6p, 2 Color Photographs, 1 Diagram, 1 Graph

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Academic Journal

Improving the Value of Conjoint Simulations.

Subjects: CONSUMER preferences; MARKETS; MARKETING

  • Source: Marketing Research; Winter2000, Vol. 12 Issue 4, p12-20, 9p, 1 Graph

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Academic Journal

PATH ANALYSIS VS. STRUCTURAL EQUATION MODELING.

Subjects: MARKETING; BRAND equity; BRAND loyalty

  • Source: Marketing Research; Fall2000, Vol. 12 Issue 3, p12-20, 9p, 2 Diagrams

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Academic Journal

Satisfaction is Nice, But Value Drives Loyalty.

Subjects: CUSTOMER satisfaction; CUSTOMER loyalty; BRAND choice

  • Source: Marketing Research; Spring99, Vol. 11 Issue 1, p20-23, 4p, 1 Color Photograph, 2 Diagrams, 1 Graph

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